Fashion entrepreneur and Net-a-Porter founder Dame Dame Natalie Massenet has joined forces with investor Nick Brown to launch a new venture capital fund, Imaginary Ventures.

At launch, the firm is investing in cult millennial beauty brand Glossier, Khloé Kardashian's denim company Good American, sustainable US label Reformation, tights company Heist, and luxury e-tailor Farfetch. Massenet took to Instagram to share the news, posting 'I am thrilled to officially announce that today @NickBrown and I have launched IMAGINARY @imaginary, a $75 million venture fund that invests in early stage direct-to-consumer businesses at the intersection of retail and technology, backed by a collective of some of the world's top business individuals and entrepreneurs'.